Had two emails yesterday, both asking for an example of leverage – so here goes.
- 1) You’ll pay the same amount to advertise a 10x 5 advert in the newspaper whether you get 5 responses for 50. By leveraging an understanding of your market, buyer psychology and effective marketing…you’ll create a far more appealing offer = same cost, more results.
- Waste time daily your email marketing to a limited list, or leverage technology and this opportunity. Now you can reach 15 000 people every week for the next 6 months for less than a dollar a day…all automatically. Less effort + less cost, but more customers.
- Spend the next 5 years trying to improve your weaknesses OR hire someone who is ALREADY strong in those areas. You’ve just saved yourself time and frustration.
Get it? These are very basic examples, but absolutely powerful. There are literally hundreds of ways to leverage for success. A great starting point is to embrace the mindset shift – you’ll start to notice opportunities all around you.
For example, a few months ago, i found a great site that highlights websites on a rotational basis. It’s a great way to get more traffic to your blog. And how do you do it? All you have to do is link to them…like this
Max Soutter 
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