Besides vision and self-confidence, the next most important attribute of an entrepreneur is self-awareness. Hands down. There just comes a point, a place where you realize that your biggest obstacle to the next level is not the wretched economy, your selfish none paying clients, President Mugabe or the witch doctor your evil aunt hired to kill your business. It’s you.
Yes YOU.
If you’re observant and aware, you’ll start to notice patterns of behavior, limiting beliefs, upside down values that are actually blocking your own success, no matter how hard you work. You consciously desire one thing, but you’re subconsciously programmed to produce a different result. Self sabotage.
But self-awareness goes beyond just exposing your own mental/ emotional limitations. Self awareness can also help you discover your genius – your inner Einstein – Like Phillip Chiyangwa.
Phillip Chiyangwa articulated his genius well in a ZBC TV interview i saw once – “I begin where the experts fail”. I think most people missed it – that’s more than just a motivational quote. It tells you something about how the man functions and where he functions best. Mr Chiyangwa is a genius, and the good news is, so are you.
What is YOUR genius?
It’s the things you do and make look so easy that it amazes others around you – like the way you always come up with the most unexpected ideas, or your knack for simplifying complicated things, or the way you organize people or concepts to turn creative chaos into actionable steps – there are a million possible ways your genius could be manifesting, but it’s there.
Your personal genius is more than just ‘talent’ as most people understand the word, it’s your Zone. It’s you at your best and highest level of performance. It’s you in the area that you’re hard-wired by God to succeed.
This genius + the right business scenario is your entrepreneurial sweet spot. It’s where you go from just another business person to an industry captain, a great leader, a millionaire –or all three! It can and usually takes years to get the combination right, but when you do…whoa!
Take time to understand yourself and where your genetic make up, personality profile or natural genius will thrive. Now that I’m wanting to go to another level in my own career, this is one of the most important questions I’m asking myself – you should d too.
Max Soutter 
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