FROM FACEBOOK DISCUSSION: Problem is that most new businesses in Zimbabwe think of themselves as smaller versions of big businesses that already exist. By doing that, you’re forcing yourself to compete on the terms set by your already established, bigger, more well-known, better financed competitors. Bigger competitors are not impossible to beat, but you won’t do it by playing their game. You’ve got to think more strategically than that.
(You can see the full discussion on Facebook, but you must be logged in).
Max Soutter 
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